The story of BeeFree Agro begins in a cattle ranch in the Galilee Heights. Like all farmers, we encountered economic and social changes that forced us to adapt. Initially using drones for visual surveillance, we quickly discovered that animals react to them. That’s how JOE was born.
JOE is a technological system that moves up to 1000 heads of cattle over vast expanses of land without human intervention, using a single drone. Named after our favorite herding dog, JOE displays all the characteristics of a good herding pal: intelligent, loyal, follows orders, autonomous, fast and easy to operate.
JOE revolutionized our lives, significantly reducing our operations costs and organizational and personal stress levels. Join us in pursuit of faster, simpler and more cost effective ranching.
We ranchers still operate inefficiently, using antiquated techniques such as cowboys on horseback, vehicles, choppers and dogs to muster and move our herds. We suffer physical injuries and significant wear and tear to our vehicles.
Innovation and precision technology have changed almost every industry, with the exception of free-range livestock. In a globalized economy that rewards cost-efficiency, we ranchers have to adapt.
We have been using drones to herd our cattle for over five years. We have experienced savings of 50% in labor costs, horse transportation, vehicle wear and tear, new worker training and recruitment, and above all – time. Time with our families and happier, healthier lives.
An experienced international
rancher and an expert in
animal behavior. A
visionary and pioneer in
A second generation rancher,
a visionary and pioneer in
head of the Israeli Beef Cattle